Trend of Animation! Redefining The App Interface

The chief reason for app developers to constantly nurture techniques for incorporating brilliant animated effects in the apps is holding back the attention of customers. Anything that is not static and is moving in an interesting way will surely draw more attention than a simple graphic image. A bit tedious part in development, developers don’t ever shrink away from the concept of animation because of the captivating experience they can provide to the users.

While there are many ways to indulge animations in an app’s user interface and that’s the concern of the developers, here we’ve explained how including animations will redefine your app’s interface and make it way more interesting to use.

It makes your application interface a lively thing

With animations, users get a fun-filled lively experience while strolling across the app. Even when stage arrives where some data has to load from the server and users have nothing to do, there’s stuff moving in the background. This gives an assurance that they are not in a deadlock situation, but the process is ongoing.

For users, waiting for a function is no more annoying

Regardless of what your app offers or how exhilarating it is, most hate the idea of waiting too long for a page to appear. Moreover, that gives a frozen look to the app while the page loads and makes the users impatient. Use of some catchy animation, like a spinner, 3D bar or sand-clock. Even though the wait time at the juncture of the app, such animation keep the attention hooked at least for some more time.

Navigation takes an interesting turn

Users mostly get perplexed while moving to different locations in the app on their own. At the first use, they are not sure whether they are moving in the right way. Now, animated objects can guide them through and prevent any wrong clicks while scrolling abruptly.

Motion images, animated icons and graphics can well intercept the user’s next move and provide them instructions in an interactive way. Benefits of interactive animations for navigation are seamless transition from one location to location and setting up a hierarchy visually that one phase has a connection to other.

Responses with visuals leave a long-lasting impression

When an app responds to a user’s input with some visual element, it seems to give a human touch. The users get a feel-good experience with such feedback as they interpret to have some control over the app. There are different ways to place animations and a key way is to make the buttons react in some way or the other whenever one taps.

Now all that seems an interesting turn. Users notice even the smallest of details. So, a slight effort by developers to give some touch of animation in an app will do good and enhance the in-app experience of users.

Animation Videos: The New Marketing Technique

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to the consumer preferences and building utility for the consumers, which can be made possible through the use of the best and engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies which imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion into marketing strategies have turned out to be so positive:-

1. HIGHLY RELATABLE CONTENT

The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of “Cartier” which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. CREATES A DEEP IMPACT ON THE CUSTOMERS

It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. IMPROVES BRAND IMAGE

The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Kwality Walls create a whole new level of fantasy and imagination which makes kids attracted to that ice cream more than others.

4. EMOTIONAL CONNECTIVITY

The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. BETTER EXPLANATION OF ALL THE FEATURES OF THE PRODUCT

The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. APPLICATION OF HUMAN APPROACH

The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. ONLINE PRESENCE IS PRESERVED

The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. THE ANIMATION CONTENT AND THE USE OF COLORS

Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.