5 Things to Consider When Choosing an Animation Studio

Looking for a killer animated video for your company? You’re not the only one. There are many like you who must be adopting a strategy or following an effective way to create a high quality animated video. Lacking skills and experience may not allow you to do so. What are supposed to do now? Choose an animation studio that can give you a professional product for your business. It’s as simple as that!

But there are a lot of important things that you need to keep in mind when choosing the best studio for animation. Don’t you forget choosing the right studio can make you feel overwhelmed as there are plenty out there? Of course, you’re looking for a company that can understand what you’re looking for. Moreover, it should offer you feasible solutions and be able to create a high-quality video.

Here’s a list of five things to be considered when choosing an animation studio:

1. Portfolio – The most important thing you should consider is their portfolio. You need to ask yourself “Is their work effective enough so that it attracts the audience instantly?” We understand that it’s easy to get tempted by the show that animation studios put up on their website. You must avoid taking that as a complete, convincing factor.

You must ask a professional studio to show you their work portfolio. A good studio would have projects or portfolios they’ve handled in the past. These portfolios help people like you to review what all work has been handled by the experts with a reputable studio.

2. Testimonials – Want to cross-check authenticity of the animation studio you’re likely to hire? Make sure you check the reviews, ratings, and recommendations. By doing so, you’ll get an idea about the genuineness of the animation studio.

Don’t forget to check the testimonials as they play a very important role. Verifying testimonials will help you make a decision whether or not to hire the company for your short animated video.

3. Reasonable Costs – A professional animation studio should charge a reasonable amount for the services they’re serving their customers with. If you come across a studio with unusually low prices, it’s an indication of a red flag for a non-professional studio that provides inferior quality videos.

4. The Story – An animated video should be able to create a strong and an effective bond between the brand and the viewer. Considering this, it’s important for every character to be alive. You must pay attention to the details as you continue watching the samples. If you’re able to get the hidden message in the video, it shows the story was communicated in a proper way.

5. Contract – A reputable animation studio will require a contract that talks about specific terms for the project. These terms include project details, copyright issues, and payment terms.

Final Words

Choosing a professional animation studio is not a child’s play, but these things when considered will help you choose the best one with confidence. Need we say more?

Pop Art Vector

Step 1: Pop Art Vector
To start out our pop art vector tutorial, we will start from a line drawing of the face in close up. This line drawing could be with simple strokes, nothing too complicated.

Next, we’ll create the shadows with objects filled with solid black. Use the Pen Tool (P) to draw the objects and try to give volume and movement to the illustration. Take a special look at how we drew the hair strokes and the shadow under the chin.

Step 2
Choose the colors you’d like to use in your pop art vector illustrations. I chose the typical colors used in pop art illustrations to make a more obvious effect, but you can choose the colors that better represent your photo (if you made the drawing from a photo) or illustration.

Step 3
Next, we’ll create the swatches for the dots background of the objects.

We need the grid guideline to make the dots swatch for every color. Reveal the grid by going to View > Show Grid. Make sure you have “Snap to Grid” enable. Go to View > Snap Grid to check if it’s enabled. If it has a check mark next to it, it’s enabled. If it doesn’t, click to enable.

Draw two circles with the Ellipse Tool (L). Hold the Shift key while drawing the ellipse to constrain the proportions and create the circle. The space between the circles would determine the predominant color in the swatch. The closer the circles are, the more predominant the circle’s color would be the background color. Also, the more space the dots have, the more noticeable they would be to the human eye. In this tutorial, I’d like them to be pretty noticeable.

Step 4
Now duplicate the two circles and rotate them 90 degrees using the Rotate Tool (R). Click and hold the Shift key to rotate in increments of 45 degrees. Next, draw a square with the Rectangle Tool (M) where each side goes through the circles’ center point.

Step 5
Duplicate four times each set of square + dots, one for each color that our illustration has. Now fill each set of circles with the colors of our illustration. Finally, fill the square with white. Now we are ready to create the swatches from this elements! Select the first square with the circles inside and go to Edit > Define Pattern. Name your swatch if you’d like, and click OK to create the swatch. Repeat the process for the other colors. You’ll see the new swatches available in the Swatches Panel.

Step 6
Replace the colors of the objects in our illustration with the new swatches. Select each object and click on the corresponding swatch in the Swatch Panel. Definitely starting to look like a pop art vector!

If you are unhappy with the way any of the swatches look as patterns in your illustration, you can play with the background color to create other tones.

Step 7
Now we are going to take care of the strokes used to give expression to the face. This is single strokes with no fill. There are some for the nose profile, cheeks, forehead, etc. Open the brushes panel (Window > Brushes) and click on the top right icon to reveal its menu. Select Open Brush Library > Artistic > Artistic_Ink.

A new panel will appear. Now select one of the strokes and click on the bottom brush named “Tapered Stroke” in the panel we just opened. Do the same with the rest of the strokes. I applied the brush to all of my elements in the illustration to have the edges between them perfectly aligned.

Step 8
If the brush for the expression lines is too wide or too thin (depends on the size of your illustration), you can adjust the brush width. Go to the brush panel where you’ll find the brush you use for the expression lines. When you select a brush in any of the brush library panels, it’s added automatically to the main Brush Panel. Double click on the brush and in the Width slider, move the arrow to the left to make the stroke thinner or to the right to make them wider. Click OK when you’re finished.